Digital marketing · Search · AI visibility

When customers search, we make sure they find you.

Clinacta is a full-scope digital marketing agency for local and service-based businesses.

We build the strategy, website, search presence, content, advertising, reputation and digital infrastructure that help businesses get discovered, and chosen, across Google, Google Maps, social platforms and AI search.

One strategy. One team. Everything connected.

Your website, accounts, data and digital assets remain in your business's name from day one.

Clinacta at a glance

A full-scope digital marketing agency for local businesses

What is AI visibility (AEO)?

Answer Engine Optimization is the work of making a business easy for AI assistants and search engines to find, understand and recommend. It covers website structure, structured data, consistent listings, reviews and credible third-party mentions. Read the full answer.

What we are
A full-scope digital marketing agency for local and service-based businesses.
Services
Digital marketing strategy, websites, SEO and local SEO, AI visibility (AEO), content and social media, Google and Meta advertising, email marketing, PR, analytics and reporting.
Who we serve
Healthcare and mental health practices, veterinary and pet care, professional services, home services, hospitality, nonprofits and multi-location businesses in the United States.
Led by
Ivica Pigulovski (strategy, search, web, ads, AEO) and Alisa Dogramadzieva (content, communications, PR).
How to start
A free 20-minute Live AI Check, where we search for your business live across AI and search platforms.
Contact
hello@clinacta.com
The shift

Customers have changed how they search. Your marketing needs to change with them.

People no longer discover businesses through one channel. They search Google. They check Maps. They read reviews. They watch social content. They ask ChatGPT. They compare businesses through Perplexity, Gemini, Google AI and other emerging search experiences. And increasingly, they expect one clear recommendation.

Search is becoming a conversation.

A potential customer no longer types a keyword. They ask a question, and the platform decides which businesses to show, mention, cite or recommend.

Clinacta helps make sure your business is ready to be found across that entire journey.

Being on Google isn't the same as being visible everywhere.

Traditional SEO still matters. But modern visibility also depends on the quality and consistency of your website, business listings, reviews, structured data, content, brand authority and third-party mentions.

We bring those pieces together into one coordinated marketing system.

Visibility is only the beginning.

Getting discovered means nothing if the customer doesn't trust you or doesn't know what to do next.

That's why we connect:

VisibilityCredibilityConversionMeasurement
One partner

One partner for your entire digital presence

Instead of managing a web developer, SEO freelancer, social media manager, advertising specialist, designer and PR agency who never speak to each other, you get one coordinated team working from one strategy.

We don't believe every business needs every service. We determine what your business actually needs, and prioritize it.

What we do

Eight disciplines, one plan

Which of these your business needs is decided in the strategy.

  1. 01Strategy
  2. 02Brand & Web
  3. 03Search, Local SEO & AI Visibility
  4. 04Content & Social Media
  5. 05Paid Advertising
  6. 06Email & Retention
  7. 07PR & Digital Authority
  8. 08Measurement & Reporting
01Service 01 of 08

Strategy

Start with the business, not the marketing channel.

Before we recommend another campaign, another landing page, or another social post, we look at the business as a whole. We assess where you are now, where you want to go, who you're trying to reach, how customers currently find you, and where opportunities are being missed.

Your channels shouldn't operate independently. We define the role each one plays, and how they support one another.

Digital marketing strategy

  • Business objectives
  • Revenue and lead-generation priorities
  • Target audiences
  • Service lines and locations
  • Competitive positioning
  • Brand messaging
  • Customer journey
  • Search opportunities
  • Content opportunities
  • Advertising opportunities
  • Measurement and conversion tracking

Channel strategy

  • Website
  • Google presence
  • Social media
  • Advertising
  • Email
  • PR
  • Content

You get a prioritized roadmap: what to fix, what to build, what to promote, what to measure, and what can wait.

02Service 02 of 08

Brand & Web

Build the digital foundation your marketing depends on.

Your website is more than a brochure. It is the central source of information about your business, and one of the most important assets customers, search engines and AI systems use to understand who you are.

Websites

  • WordPress development
  • Redesigns
  • Multi-location websites
  • Service-based websites
  • Conversion-focused landing pages
  • Location pages
  • Campaign pages
  • Website migrations
  • Ongoing development and maintenance

Website performance

  • Mobile optimization
  • Technical SEO
  • Site speed
  • Security
  • Redirect management
  • Internal linking
  • Information architecture
  • Conversion optimization
  • Analytics implementation

Brand systems

  • Logo and visual direction
  • Color systems
  • Typography
  • Brand guidelines
  • Tone of voice
  • Photography direction
  • Social templates
  • Marketing templates

Infrastructure

  • Security updates
  • Plugin and platform maintenance
  • Automated backups
  • Uptime monitoring
  • Technical troubleshooting
  • Routine content updates

Everything is built in your name and remains your property.

03Service 03 of 08

Search, Local SEO & AI Visibility

Make your business easier to find, understand, and trust.

Search is no longer just ten blue links. We optimize your presence across traditional search, local search, Maps and emerging AI-driven search experiences.

We monitor how ChatGPT, Google AI, Gemini, Perplexity and other AI search experiences represent your business, then improve the underlying digital signals.

Local SEO

  • Google Business Profile optimization
  • Multi-location management
  • Local landing pages
  • Local keyword strategy
  • Citation and directory management
  • NAP consistency
  • Local content
  • Local competitive research
  • Google Maps visibility

Technical SEO

  • Technical audits
  • Site architecture
  • Metadata
  • Headings
  • Internal linking
  • Indexation
  • Core technical issues
  • Structured data
  • Search Console monitoring

Structured data and schema

  • Your business
  • Locations
  • Services
  • People
  • Organizations
  • FAQs
  • Reviews
  • Events
  • Contact information

AI search visibility / AEO

  • Is your business mentioned
  • How accurately it is described
  • Which sources are used
  • Which competitors appear
  • What information is missing
  • Which pages and sources support you

Reputation and reviews

  • Review monitoring
  • Review response management
  • Review acquisition workflows
  • Reputation strategy
  • Public Q&A management
  • Identification of potentially policy-violating reviews

The goal isn't to manipulate an AI answer. It's to build a business presence that AI systems can accurately discover, understand, verify and reference.

04Service 04 of 08

Content & Social Media

Turn your real business into useful, credible content.

The strongest marketing content doesn't need to look manufactured. It comes from your actual business, your people, your expertise, your customers and the questions they ask.

One shared content calendar keeps everything connected.

Content strategy

  • Customer questions
  • Search demand
  • Seasonal opportunities
  • Services
  • Promotions
  • Company news
  • Events
  • Industry expertise
  • Frequently asked questions

Social media

  • Content strategy
  • Copywriting
  • Graphic design
  • Post scheduling
  • Platform management
  • Educational content
  • Promotional content
  • Community content

Short-form video, from footage your team captures

  • Reels
  • Shorts
  • Educational clips
  • Team introductions
  • Service explainers
  • Testimonials
  • Behind-the-scenes content

Website content

  • Service pages
  • Location pages
  • Articles
  • Guides
  • FAQs
  • Educational resources
  • Thought leadership

Print and local marketing assets

  • Flyers
  • Brochures
  • Posters
  • Banners
  • Event materials
  • Promotional graphics
  • Branded collateral

Content is created around the questions real customers ask, not around a monthly quota of articles.

05Service 05 of 08

Paid Advertising

Put your business in front of people who are ready to act.

Organic visibility takes time. Paid media lets us reach customers when demand already exists, or create demand when it doesn't.

Advertising doesn't operate independently from SEO and content. We align: search intent, ad, landing page, conversion, follow-up, measurement.

Google Ads

  • Search campaigns
  • Local campaigns
  • Service-specific campaigns
  • Location targeting
  • Conversion tracking
  • Campaign optimization
  • Landing-page alignment

Meta advertising

  • Facebook campaigns
  • Instagram campaigns
  • Lead generation
  • Local awareness
  • Service promotion
  • Remarketing
  • Event promotion

Google Ad Grants, for eligible nonprofits

  • Eligibility assessment
  • Application support
  • Account setup
  • Campaign development
  • Ongoing optimization
  • Compliance monitoring

Advertising budgets are separate from Clinacta's management fees.

06Service 06 of 08

Email & Retention

Don't lose customers you've already earned.

Marketing shouldn't stop when someone becomes a customer. We help businesses communicate with their existing audiences through email and retention campaigns.

Email marketing

  • Newsletters
  • Promotional campaigns
  • Service announcements
  • Seasonal campaigns
  • Customer education
  • Event announcements
  • Re-engagement campaigns

Customer lifecycle

  • Discover
  • Contact
  • Convert
  • Return
  • Refer

Your subscriber lists and customer data remain owned by your business.

07Service 07 of 08

PR & Digital Authority

Give your business reasons to be mentioned.

Strong visibility isn't built entirely on your own website. Third-party references, local coverage, industry publications, partnerships and legitimate media mentions strengthen both reputation and digital authority.

We identify legitimate opportunities to strengthen your presence across the wider web.

PR services

  • Press releases
  • Media outreach
  • Local media relations
  • Business announcements
  • Founder and company positioning
  • Event promotion
  • Newsworthy story development

No artificial link schemes. No fake publications. No manufactured authority.

08Service 08 of 08

Measurement & Reporting

Know what your marketing is actually doing.

Traffic isn't the goal. Likes aren't the goal. Marketing should support measurable business outcomes.

Your team can access an online dashboard with key data updated automatically. Regular reviews cover what happened, why, what we're changing and what happens next, with a written action summary.

Tracking infrastructure

  • Google Analytics
  • Google Search Console
  • Google Ads conversion tracking
  • Meta Pixel
  • Call tracking
  • Form tracking
  • Booking tracking
  • UTM attribution
  • CRM integrations

Reporting, depending on your strategy

  • Website traffic
  • Organic search visibility
  • Google Maps actions
  • Phone calls
  • Form submissions
  • Booking requests
  • Advertising performance
  • Cost per lead
  • Reviews
  • Email performance
  • AI visibility
  • Conversions
One system

Your marketing should work as one system.

  • A website shouldn't be built without SEO.
  • SEO shouldn't operate without conversion tracking.
  • Advertising shouldn't send traffic to a weak landing page.
  • Social content shouldn't exist without a purpose.
  • AI visibility shouldn't be treated as a separate trick.
  • Reporting shouldn't simply tell you how many people visited your website.

We connect the pieces.

  1. Strategy
  2. Brand & Website
  3. Search & AI Visibility
  4. Content & Social
  5. Advertising & PR
  6. Conversion & Retention
  7. Measurement & Optimization

Every part informs the next.

Results

What AI search visibility looks like in practice

AI search is dynamic. Results can change based on location, query wording, platform, available sources and other factors. That's why we don't promise permanent positions in AI-generated answers. We monitor real-world visibility and improve the digital foundations that help AI systems understand and reference your business.

Documented results for a multi-location psychiatric group

PlatformQueryObserved result
ChatGPT"best psychiatry clinic [city]"Recommended first, with map pin, rating and review count
ChatGPT"medication management [city]"Listed first in results
Google AI"medication management [city]"First listed, with full practice address
Perplexity"best psychiatrist [city]"First listed with full details, even with a misspelled query
Gemini"best psychiatry clinic [city]"Listed among the market's top clinics

Examples are based on documented searches performed in June 2026. Client name and city withheld. AI-generated results are dynamic and may vary by location, user, query, platform and date.

How we work

From baseline to measurable growth.

  1. 20 minutes · no obligation

    Live AI Check

    We search for your business live across AI and search platforms and examine what customers can currently find. You see the baseline for yourself.

  2. Audit

    Digital Audit & Strategy

    We review your website, search presence, listings, reputation, content, advertising, tracking and competitive environment. Then we build a prioritized strategy.

  3. Fix first

    Foundation

    We fix the infrastructure everything else depends on: website, Google Business Profiles, tracking, schema, listings, brand consistency and conversion paths.

  4. Deliver

    Execution

    We execute the agreed strategy across the channels that matter to your business.

  5. Ongoing

    Measure & Refine

    We monitor performance, identify opportunities, adjust priorities and continue improving.

No random activity. No vanity metrics. No "we posted three times this week, so we're done."

Who we work with

Built for businesses where being found means being chosen.

Clinacta works primarily with local and service-based businesses where customers research providers before making contact.

Healthcare, medical & wellness

Practices, clinics, specialists, behavioral health, wellness providers and related services. Campaigns are built with attention to healthcare advertising and privacy rules.

Veterinary & pet care

Veterinary clinics, groomers, pet services and specialized animal-care businesses.

Professional services

Legal, financial, consulting, accounting and other professional practices.

Home services

Contractors, renovation companies, HVAC, plumbing, electrical, landscaping and specialized trades.

Hospitality & experiences

Hotels, venues, restaurants, tourism companies, experiences and destination businesses.

Nonprofits & associations

Organizations that need stronger visibility, communication, fundraising and Google Ad Grant performance.

Multi-location businesses

Businesses with multiple offices, locations, territories or service areas.

The way we work

You own the business. You own the marketing infrastructure.

You own everything

Websites, domains, analytics properties, advertising accounts, listings, email databases, creative assets and other digital infrastructure are created in your business's name whenever possible. Clinacta works through delegated access.

Nothing goes live without approval

You keep final approval over public-facing content, campaigns, announcements and sensitive communications.

Honest metrics

We don't promise permanent #1 rankings or guaranteed AI recommendations. We commit to structured execution, transparent reporting and measurable progress.

Real business content

Your team, expertise, customers, locations and actual work are more valuable than generic stock content. We turn your existing activity into professional marketing assets.

Limited market conflicts

We limit competing clients within defined geographic markets where appropriate. We do not want two businesses paying us to compete directly against each other.

Plain-English reporting

You shouldn't need a marketing degree to read your report. We focus on calls, leads, appointments, customers, revenue opportunities and visibility.

About Clinacta

Senior strategy. A specialist team. One point of contact.

Ivica and Alisa lead every engagement and are your direct contacts. Behind them is a team of specialists in web development, design, video, paid media and content, so each part of your marketing is handled by someone who does it every day.

No chain of account managers. No disappearing into a large agency.

Founder · Digital strategy, search, ads, web & AI visibility

Ivica Pigulovski

More than two decades of experience across digital marketing, SEO, paid acquisition, e-commerce, web development and digital strategy. He leads Clinacta's overall strategy, search and local visibility, website development, paid advertising, technical infrastructure, analytics and Answer Engine Optimization.

Content · Communications & PR

Alisa Dogramadzieva

Experience in media communications, journalism, public relations, content and brand communication. She leads content strategy, storytelling, communications, media outreach and PR.

Frequently asked questions

Straight answers

What exactly does Clinacta do?

Clinacta is a full-scope digital marketing agency. Depending on your needs, we can manage strategy, branding, websites, SEO, local SEO, AI visibility, content, social media, Google Ads, Meta Ads, email marketing, PR, reputation, analytics and reporting. We don't automatically recommend every service. We build the scope around your business objectives.

What is AI Visibility or AEO?

Answer Engine Optimization (AEO) is the practice of improving how clearly and accurately your business can be discovered, understood and referenced by conversational search and AI systems. This can include technical website structure, structured data, business listings, consistent information, reviews, authoritative content and legitimate third-party references.

Can you guarantee #1 Google rankings?

No. Search rankings depend on competition, location, query, algorithm changes, website quality, authority and many other factors. No reputable agency can guarantee a permanent #1 position.

Can you guarantee that ChatGPT will recommend us?

No. AI-generated answers are dynamic and can vary by platform, location, query, context and time. Our job is to strengthen the underlying digital presence and monitor how your business appears across these systems.

Do we own our website and accounts?

Yes. Digital assets are established in your business's name whenever possible. You retain ownership of your website, domain, advertising accounts, analytics, listings, email lists and other core digital infrastructure. Clinacta operates through appropriate administrative or delegated access.

Do you require long-term contracts?

Website builds, major migrations and significant technical projects may require an initial commitment because of the upfront work involved. Terms for ongoing services are set out in your proposal. The initial Live AI Check has no obligation.

Is advertising included in the agency fee?

No. Your advertising budget is separate from Clinacta's management fees. Third-party expenses such as hosting, software subscriptions, email platforms, newswire distribution, printing and specialized production are also separate unless specifically included in your proposal.

Can you manage only Google Ads or SEO?

Yes, in appropriate situations. However, we will tell you if we believe the requested service alone is unlikely to solve the underlying problem. For example, sending more Google Ads traffic to a website that doesn't convert may not be the best use of your budget.

Do you work with our competitors?

We limit direct competitive conflicts within defined geographic markets where appropriate. This helps us maintain strategic focus and avoid situations where two competing businesses are paying us to optimize against one another.

Free · 20 minutes · No obligation

Ready to see where your business stands? Let's search for it, live.

We'll open ChatGPT, Perplexity, Gemini and Google search with you and run real searches for your business, services and market.

You'll see:

  • What appears
  • What doesn't
  • How competitors appear
  • How your business is described
  • Where information is missing
  • What opportunities exist

No generic presentation. No pressure. Just a live look at your current digital visibility. Client intake is limited within selected geographic markets.

hello@clinacta.com