Strategy
Start with the business, not the marketing channel.
Before we recommend another campaign, another landing page, or another social post, we look at the business as a whole. We assess where you are now, where you want to go, who you're trying to reach, how customers currently find you, and where opportunities are being missed.
Your channels shouldn't operate independently. We define the role each one plays, and how they support one another.
Digital marketing strategy
- Business objectives
- Revenue and lead-generation priorities
- Target audiences
- Service lines and locations
- Competitive positioning
- Brand messaging
- Customer journey
- Search opportunities
- Content opportunities
- Advertising opportunities
- Measurement and conversion tracking
Channel strategy
- Website
- Google presence
- Social media
- Advertising
- Email
- PR
- Content
You get a prioritized roadmap: what to fix, what to build, what to promote, what to measure, and what can wait.
Brand & Web
Build the digital foundation your marketing depends on.
Your website is more than a brochure. It is the central source of information about your business, and one of the most important assets customers, search engines and AI systems use to understand who you are.
Websites
- WordPress development
- Redesigns
- Multi-location websites
- Service-based websites
- Conversion-focused landing pages
- Location pages
- Campaign pages
- Website migrations
- Ongoing development and maintenance
Website performance
- Mobile optimization
- Technical SEO
- Site speed
- Security
- Redirect management
- Internal linking
- Information architecture
- Conversion optimization
- Analytics implementation
Brand systems
- Logo and visual direction
- Color systems
- Typography
- Brand guidelines
- Tone of voice
- Photography direction
- Social templates
- Marketing templates
Infrastructure
- Security updates
- Plugin and platform maintenance
- Automated backups
- Uptime monitoring
- Technical troubleshooting
- Routine content updates
Everything is built in your name and remains your property.
Search, Local SEO & AI Visibility
Make your business easier to find, understand, and trust.
Search is no longer just ten blue links. We optimize your presence across traditional search, local search, Maps and emerging AI-driven search experiences.
We monitor how ChatGPT, Google AI, Gemini, Perplexity and other AI search experiences represent your business, then improve the underlying digital signals.
Local SEO
- Google Business Profile optimization
- Multi-location management
- Local landing pages
- Local keyword strategy
- Citation and directory management
- NAP consistency
- Local content
- Local competitive research
- Google Maps visibility
Technical SEO
- Technical audits
- Site architecture
- Metadata
- Headings
- Internal linking
- Indexation
- Core technical issues
- Structured data
- Search Console monitoring
Structured data and schema
- Your business
- Locations
- Services
- People
- Organizations
- FAQs
- Reviews
- Events
- Contact information
AI search visibility / AEO
- Is your business mentioned
- How accurately it is described
- Which sources are used
- Which competitors appear
- What information is missing
- Which pages and sources support you
Reputation and reviews
- Review monitoring
- Review response management
- Review acquisition workflows
- Reputation strategy
- Public Q&A management
- Identification of potentially policy-violating reviews
The goal isn't to manipulate an AI answer. It's to build a business presence that AI systems can accurately discover, understand, verify and reference.
Content & Social Media
Turn your real business into useful, credible content.
The strongest marketing content doesn't need to look manufactured. It comes from your actual business, your people, your expertise, your customers and the questions they ask.
One shared content calendar keeps everything connected.
Content strategy
- Customer questions
- Search demand
- Seasonal opportunities
- Services
- Promotions
- Company news
- Events
- Industry expertise
- Frequently asked questions
Social media
- Content strategy
- Copywriting
- Graphic design
- Post scheduling
- Platform management
- Educational content
- Promotional content
- Community content
Short-form video, from footage your team captures
- Reels
- Shorts
- Educational clips
- Team introductions
- Service explainers
- Testimonials
- Behind-the-scenes content
Website content
- Service pages
- Location pages
- Articles
- Guides
- FAQs
- Educational resources
- Thought leadership
Print and local marketing assets
- Flyers
- Brochures
- Posters
- Banners
- Event materials
- Promotional graphics
- Branded collateral
Content is created around the questions real customers ask, not around a monthly quota of articles.
Paid Advertising
Put your business in front of people who are ready to act.
Organic visibility takes time. Paid media lets us reach customers when demand already exists, or create demand when it doesn't.
Advertising doesn't operate independently from SEO and content. We align: search intent, ad, landing page, conversion, follow-up, measurement.
Google Ads
- Search campaigns
- Local campaigns
- Service-specific campaigns
- Location targeting
- Conversion tracking
- Campaign optimization
- Landing-page alignment
Meta advertising
- Facebook campaigns
- Instagram campaigns
- Lead generation
- Local awareness
- Service promotion
- Remarketing
- Event promotion
Google Ad Grants, for eligible nonprofits
- Eligibility assessment
- Application support
- Account setup
- Campaign development
- Ongoing optimization
- Compliance monitoring
Advertising budgets are separate from Clinacta's management fees.
Email & Retention
Don't lose customers you've already earned.
Marketing shouldn't stop when someone becomes a customer. We help businesses communicate with their existing audiences through email and retention campaigns.
Email marketing
- Newsletters
- Promotional campaigns
- Service announcements
- Seasonal campaigns
- Customer education
- Event announcements
- Re-engagement campaigns
Customer lifecycle
- Discover
- Contact
- Convert
- Return
- Refer
Your subscriber lists and customer data remain owned by your business.
PR & Digital Authority
Give your business reasons to be mentioned.
Strong visibility isn't built entirely on your own website. Third-party references, local coverage, industry publications, partnerships and legitimate media mentions strengthen both reputation and digital authority.
We identify legitimate opportunities to strengthen your presence across the wider web.
PR services
- Press releases
- Media outreach
- Local media relations
- Business announcements
- Founder and company positioning
- Event promotion
- Newsworthy story development
No artificial link schemes. No fake publications. No manufactured authority.
Measurement & Reporting
Know what your marketing is actually doing.
Traffic isn't the goal. Likes aren't the goal. Marketing should support measurable business outcomes.
Your team can access an online dashboard with key data updated automatically. Regular reviews cover what happened, why, what we're changing and what happens next, with a written action summary.
Tracking infrastructure
- Google Analytics
- Google Search Console
- Google Ads conversion tracking
- Meta Pixel
- Call tracking
- Form tracking
- Booking tracking
- UTM attribution
- CRM integrations
Reporting, depending on your strategy
- Website traffic
- Organic search visibility
- Google Maps actions
- Phone calls
- Form submissions
- Booking requests
- Advertising performance
- Cost per lead
- Reviews
- Email performance
- AI visibility
- Conversions